Praised by the Los Angeles Times as a “forthright truth-teller” in Country music, Eric Church shared earlier this year that new music was coming.
Writing and recording in a rural cabin in North Carolina, the current ACM Entertainer of the Year nominee has had his eagerly-anticipated new single hinted and speculated at throughout recent performances on ACM Presents: Our Country (‘Never Break Heart’), Stagecouch (‘Jenny’) and in a defiant spoken-word recording, ‘Through My Ray Bans’.
With a UK premiere locked for this Thursday, June 25th, on The Country Show with Bob Harris on BBC Radio 2, the new single is titled: ‘Stick That In Your Country Song’.
In keeping with his trademark desire to put fans first, Church initially teased the release in a video sent directly to Church Choir members…
“I wanted you guys to hear from me first that a new single is about to hit the world,” he shared. “It’s gonna be the tip of the spear for what’s coming after, and it’s a big spear. I believe it’s the best we’ve ever been in our career.”
“I try to put myself in the most uncomfortable situations,” Church explained at the CRS ‘Chasing Creativity’ keynote event earlier this year. “Making it hard, and making sure no-one is mailing it in. That’s always something we have to push ourselves to chase. For me, it’s very elusive. With creativity, the harder you try and stress, the more it doesn’t happen.”
Never afraid to speak his truth, Church is celebrated by Esquire as ‘one of the most singular working artists in any genre’. In ‘Stick That In Your Country Song’, Church offers a social commentary on the state of the world as he provides a rallying cry for cities from Detroit to Baltimore, and people from young military veterans to school teachers, culminating in an emphatic “Stick That In Your Country Song” as each chorus hits.
With a lyric video highlighting this poignant message, Church again puts the focus on fans first by offering his Church Choir an exclusive sneak peek at the clip this Thursday, June 25th, ahead of its wide release on Friday, June 26th.
This new music follows Church’s most recent critically acclaimed project, 2018’s Desperate Man, his sixth studio album, named one of the year’s best by American Songwriter, Billboard, Entertainment Weekly, Esquire, Los Angeles Times, NPR, Rolling Stone, Variety and Vulture, amongst others, also earning a GRAMMY nod for Best Country Album (his third nomination in the category).
About Eric Church
The three-time Country Music Association and six-time Academy of Country Music Award winner released his most recent critically acclaimed album, Desperate Man, atop the US Billboard Country Albums chart in October 2018. The album also debuted at No. 5 on the all-genre US Billboard 200. Church returned to the road for his 2019 Double Down Tour, visiting nearly 30 markets for back-to-back nights of two unique shows sans-opening act to give fans 6+ hours of his iconic music in each city. The tour also included a massive stop at Nissan Stadium in Nashville, where Church broke the venue’s concert attendance record with 56,521 fans, nearly tripling the attendance record he set at Bridgestone Arena, Nashville, in 2017. ‘Stick That In Your Country Song’ is the lead single off a forthcoming project, born from a sequestered session in rural North Carolina where he wrote and recorded 28 songs in 28 days.