10th August, 2021

Nashville singer/songwriter Sam Williams has now shared the video for new song, “10-4”. Directed by Kwaku Ospinto and shot in the remote woods of Joelton, Tenn. and at Marrowbone Lake in Nashville, Tenn., the video captures the feeling of idealising a perfect love that can seem so pure and simple, but in reality, is a lot more complex.

Watch the video for “10-4” here:

“Listening to ‘10-4’ as a song, you may not think of it as idealistic or wishful, it may just sound feel-good,” says Williams. “With this video, I wanted to explore the complexity of relationships and the idea that things are not always as they seem. It’s not clear if the relationship portrayed is real or was all a dream of what love could be like. I love the abstractness of the video and hope it’s not what the listener would expect.”

Originally released in May of this year, “10-4” was co-written by Williams and Daniel Tashian (Kacey Musgraves, Lee Ann Womack) and produced byJaren Johnston (Keith Urban, Thomas Rhett); Johnston, of course, is also a founding member of Nashville ‘Country Fuzz’ kings, The Cadillac Three.

Earlier this month, Williams announced that his debut album, Glasshouse Children, is set to arrive August 20th via Mercury Nashville / Snakefarm in the UK. Ahead of its release, he shared a brand new song, “Kids (Feat. Keith Urban)”. “Kids” was written by Hank Compton, Boots Ottestad (Robbie Williams, Tim McGraw) and Eric Arejes (Tim McGraw, Thompson Square, Rachel Wammack) and produced by Jaren Johnston; it also features Keith Urban on electric guitar. Listen to “Kids (Feat. Keith Urban)” HERE.

To date, Williams has shared five songs as a taste of what’s to come from Glasshouse Children — “Kids (Feat. Keith Urban)” was preceded by “10-4”, ”Can’t Fool Your Own Blood”, “SHUTEYE” and “The World: Alone”, a song he released in honour of his late sister Katie Williams’ 28th birthday. The tracks have received critical acclaim from the likes of American Songwriter, Billboard, NPR and Rolling Stone, who praised “Can’t Fool Your Own Blood” as “a haunting performance worthy of his surname”.